PaperCity Houston: Houston Restaurant King Turns His Montrose Hotspot Into the Ultimate Beach Scene

When Benjamin Berg rolled out the red carpet last month for the opening of his B.B. Lemon Montrose, we thought that was a party. But then there was this past Sunday funday when the maestro of successful restaurants jumped full force into the Montrose tenor with a beach-themed brunch bash featuring hipsters, fashionistas and three drag queens, two in bathing suits and beards.

Guests supporting the Montrose Center with their $75 admission fee dressed for the occasion with beach togs reigning as the attire of choice. Think Hawaiian shirts, shorts, colorful leis and the occasional Panama hat. And we have to mention Whitney Sharman in mermaid bottoms. Saluting the theme, the casual restaurant and bar was dressed in faux pineapples and inflatable pink flamingos. Read More.